Qualcomm Releases Augmented Reality SDK

Qualcomm Inc. said this week it is making its Augmented Reality (AR) Software Developer Kit available for the delivery of new interactive 3D apps to Android smartphones.

Augmented reality adds to the immersive experience virtual reality brings to computer-generated environments with features like real-world graphics and sounds, and its development is being driven by video games and cell phones. Qualcomm's QDevNet online developer network will offer the SDK, which can be used to develop 3D experiences for everyday objects like gaming on tabletops and interactive media on product packaging and promotional items, the company said.

"Qualcomm is making it easy for developers to create interactive 3D content for the real world," said Jay Wright, director of business development at Qualcomm, in a statement. "By making the Qualcomm AR SDK available at no charge, we are encouraging all developers to start building innovative applications and services today."

Computer vision technology is incorporated into the AR platform and SDK so that graphics can be tightly aligned with underlying objects, the company said. Unlike current AR applications that use a phone's GPS and compass for mapping applications, Qualcomm said it is leveraging a vision-based AR approach, which "enables a fundamentally different user experience in which graphics appear as if they are anchored to real-world objects."

The vision technology Qualcomm is using "involves superimposing computer-generated content over live images viewed through cameras on a mobile device,'' said Victoria Fodale, senior analyst, Mobile Devices, at ABI Research, in an email. "Vision-based augmented reality allows computer graphics to be tightly aligned with real-world objects. Essentially, the SDK enables developers to incorporate interactive 3D content in their applications."

The SDK's advanced features will enable the augmentation of everyday images on printed media, along with basic 3D objects such as boxes used for product packaging, Qualcomm said. The ability for users to interact with AR applications just by touching real-world surfaces is also supported by the SDK.

There are a number of Android apps that already do augmented reality, such as Google Goggles, which conducts a search for information about an object, said Ken Hyers, senior analyst, Mobile Devices, at Technology Business Research, Inc. The class of apps that use augmented reality is really useful, he said. "It's adding information on top of reality. When I have gone out with my Android phone to do touristy things, I've been able to hold my device up to a building and the phone knows to get the GPS to identify the building and overlays a Wikipedia link so I can get info about what I'm looking at."

AR applications can be used in a variety of different industries, Hyers added; any requiring a layer of information on top of something a user is looking at. "Qualcomm is trying to figure out more ways to layer their Snapdragon processor … it's very powerful and they want to see it in more devices."

The Qualcomm AR SDK is available as a beta release and can be downloaded at developer.qualcomm.com/ar.

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Profitability - The Primary Business Objective

Profitability: Isn't that what you're in business for?

Businesses that don't make profits don't stay in business long.

How can you improve your bottom line?

The Purpose of Business

It doesn't matter what business you're in: Retail, manufacturing, service, resale, wholesale, etc. You must make $$$$.

The purpose of business is two-fold: Growth and Profitability. Every business wants and needs to make a profit and most, if not all, want to grow. If someone were to ask you "what is the purpose of business?" would you say Growth and Profitability? Let's hope so.

The Organizational Mission

Of course the business purpose, common to all business enterprises, is to grow and prosper. But the purpose should not be confused with the Mission. It is important to make some distinctions. Although the Mission is sometimes referred to as a "Statement of Purpose," in reality it is more a description of "how" you're going to make money.

The Mission is a broad statement which generally refers to the type of business, the products and or services produced, and frequently some indication of quality (e.g., the "best" auto parts supplier in the West). And, the Mission may identify the more specific aspects of the particular firm. Its basic intent is to define why the organization exists, what it hopes to achieve, and perhaps values, essential nature, etc. However, the business has an overriding purpose of making money and growing. Of course it is difficult to rally employees around the profit motive. If you were to say "we're here to make money," instead of "to produce the best tires in America," or "provide top quality healthcare to our patients," it would be inconsistent with a favorable image.

Making Money

Money is the lifeblood of the company. It is essential to survival, growth and well-being.

Businesses make money by selling products and/ or services. Production, quality, customer service, marketing, etc., all have elements of cost and potential savings or profit improvement. The formula is simple: sell more products or services and you have more income. That does not necessarily mean that you make more profit. So the equation must be expanded to include the cost(s) of doing business. Income minus expenses = profit. Management must strategize, and position itself to successfully compete in the marketplace.

Some Considerations

Here are some considerations, or "rules of thumb" to ensure, promote and maintain profitability:

--Keep sales high. (marketing, customer service, production -the 5 P's: Product, Price, Placement, Promotion, People)

--Keep costs low (cost containment, cost reduction, waste reduction, employee involvement).

--Maintain and increase your customer base (customer care, reliability, marketing)

--Protect and enhance your reputation. (dependability, reliability, fair-dealing)

--Be competitive (competitive pricing, product differentiation, state-of-the-art products)

--Consistently improve your products/services (quality assurance, quality control, innovation, benchmarking)

--Increase employee productivity (performance standards, measurement, incentives, efficiency and quality control)

Finally

You may think you already know all of this. And, hopefully you do. But a good refresher is always useful, and it is easy to fall into bad practices. The importance of being cognizant of, and attentive to, your basic business purpose will pay PROFIT dividends (perhaps in more way than one!).

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